PiSrc Prism is an AI conversation platform for enterprise websites that earns engagement through knowledge rather than interception. Most AI chatbots try to capture a name and book a meeting as fast as possible, skipping the education and nurture steps that build genuine buyer interest. Prism takes a different approach. It ingests your entire knowledge base and answers the visitor's question first, with depth and citations, showing them the full spectrum of what you offer so by the time a lead reaches sales, the lead is one worth having.
Prism recommends the next best action from user context, mixing rules, embeddings, and behavior to surface on-brand suggestions with deep links and citations. Permissions, locale, and guardrails are enforced. Data experiments and analytics keep rankings improving.
When a visitor arrives on your site, Prism runs background research automatically. IP lookup resolves company identity. Website analysis detects technology stack, industry, and company profile. These insights fill data slots silently, enabling the AI to tailor both the content it surfaces and the engagement strategy it follows.
Text-to-Speech with per-locale voices. Speech-to-Text with push-to-talk or auto-detect. Pronunciation hints for product names and acronyms. Locale-aware search and routing adapt to regional terminology and dialects while preserving brand voice. Built-in accessibility includes captions, transcripts, and keyboard controls aligned with WCAG guidance.
Prism presents available time slots as interactive calendar components within the chat, and because the visitor has already been educated through conversation, the meeting starts with shared context rather than a cold introduction. When a visitor needs a person now, Prism checks agent availability and routes to live text chat. Integration with Salesforce Lightning Scheduler and Google Calendar.
Deploy Prism as a conversational chatbot on your website. Visitors ask questions, explore your products and solutions, qualify themselves through natural dialogue, and connect with your team through a guided experience with product cards, carousels, calendar pickers, and action buttons. Search overview and chatbot draw from the same unified content index, so answers are consistent.
Track intents, click-through rates, and trending content by product, locale, or audience. Drill into guardrail triggers and escalations to refine policy. Test prompts, templates, and ranking weights. Capture feedback to surface content gaps and prioritize fixes.
Collect visitor information through natural dialogue and syncs to your CRM. Lead scoring updates in real time using configurable rules tied to signals like company size, budget indicators, and engagement depth. Every lead includes a sales brief of the conversation summary, user interests, lead score, and playbook trail. Integration with Salesforce is included out of the box.
PII masking and deny-lists at the edge before any storage. Permission-aware tracking with privacy compliance in mind. Configurable guardrails for topics, tone, and redaction. Audit logs showing exactly which prompts and sources were used. Dashboards for tokens, cost, and latency.
Search AI Overview (Site Search Integration): Prism generates cited AI summaries alongside your existing search results, meeting visitors at the moment of highest intent. See the Search AI section above for details.
Prism connects to AEM and ElasticSearch for fast, precise, low-latency results. It indexes pages, fragments, assets, and metadata with language-aware analyzers, blends keyword (BM25) with vector/semantic search, and returns stable IDs with deep links for trustworthy citations. Filters, facets, and per-section boosts align results to your site structure.
Core Indexing
Realtime Delivery
Crawler & Data Pipelines
Flexible by Design
Some AI platforms put a blinking, lip-syncing avatar on your website and call it engagement. The novelty lasts about ten seconds before the uncanny valley sets in and the visitor realizes they are watching a video presentation that cannot quite match its own speech. Behind the spectacle, the conversation is shallow: every exchange steers toward "make an appointment" or "chat with sales now," regardless of whether the visitor is ready or whether the meeting will be productive. Sales time is expensive. It should be earned through substance, not spent on curiosity clicks. Prism does not perform. It informs. Visitors engage with your actual knowledge base, explore your products with depth and citation, and arrive at a conversation with sales only when the interaction has produced genuine mutual understanding. No avatars, no theater, no wasted meetings. Just informed buyers and the leads your sales team will actually want to take.
