Questionnaires offer a light, voluntary and gamified way for users to communicate their interests and preferences. Every answered question allows for self-curated segmentations o users can define what's important to them. Executed correctly, questionnaire responses can improve relevancy and build customer awareness. This information can also be used to pre-populate default settings on forms, rank sort content listings, and provide other unique touch points for future interactions
Additional user interactions also provide data points into hidden user segment networks. PiSrc can work with you to leverage AI and Machine Learning by analyzing this data to tailor better user experiences, increase conversion, and provide lead scoring insight. Questions that relate to a user's lifestyle choices, attitudes, and social style affinities can further supplement your understanding to inform customer engagement guidance during interactions with sales, support, and customer service.
Fütprint works in tandem with existing analytics to provide a fuller, more complete profile of a website visitor. Whereas analytics provide implicit clues based on user actions and website viewing patterns, Fütprint questionnaires allow for the user to provide explicit details of their interests and needs.
Supplementing analytics with questionnaires allows for deeper levels of engagement. Analytics can be used to improve the quality of questions, and questions can be used to validate assertions arising from analytics. Ultimately, a more accurate understanding of the user's needs and pain points can lead to better user experiences, as well as improve marketing outcomes.
Additional user interactions also provide data points into hidden user segment networks.
The Adobe Marketing Cloud is a consistent leader in digital marketing platforms and technology. With its powerful and scalable stack, AEM enables organizations to build strong digital foundations that scale and allow for further innovation with personalization, machine learning and AI. PiSrc has a team of certified AEM architects and developers that focus on the Experience Platform, Target, Analytics, Campaign, Magento, Marketo and Assets.
As Adobe Partners, we help organizations through strategy, remediation, implementation and support.
Our architects and developers are Adobe Certified Experts with real working knowledge of the platform's strengths and weaknesses. We deliver fast and intuitive implementations that actually work. We specialize in creating bespoke user experiences that go beyond traditional segmentation to target behaviors at an individual level.
Interested in a solution that is wicked fast, CDN compatible, SEO friendly, and immune to ad blocking technology? Reach out to learn more about what is possible, and ask us about our past projects today.