PiSrc Fütprint lets you create and publish dynamic questionnaires inside AEM to create unique experiences for your website visitors. Rather than gleaning user habits and profiles form stale cookie information or third party brokers, why not ask: Who are you? What matters most? Why is this important? Through a simple drag-and-drop interface, authors design insightful questionnaires that can lead users to product recommendations and relevant content. A progress bar indicates how far users have come, and a share/save feature lets them continue where they've left off. Watch our demo below to see how you can get up and running in 10 minutes.


The Anatomy of a Question

Questionnaires offer a light, voluntary and gamified way for users to communicate their interests and preferences. Every answered question allows for self-curated segmentations o users can define what's important to them. Executed correctly, questionnaire responses can improve relevancy and build customer awareness. This information can also be used to pre-populate default settings on forms, rank sort content listings, and provide other unique touch points for future interactions

Additional user interactions also provide data points into hidden user segment networks. PiSrc can work with you to leverage AI and Machine Learning by analyzing this data to tailor better user experiences, increase conversion, and provide lead scoring insight. Questions that relate to a user's lifestyle choices, attitudes, and social style affinities can further supplement your understanding to inform customer engagement guidance during interactions with sales, support, and customer service.


The Portrait of a User

Fütprint works in tandem with existing analytics to provide a fuller, more complete profile of a website visitor. Whereas analytics provide implicit clues based on user actions and website viewing patterns, Fütprint questionnaires allow for the user to provide explicit details of their interests and needs.

Supplementing analytics with questionnaires allows for deeper levels of engagement. Analytics can be used to improve the quality of questions, and questions can be used to validate assertions arising from analytics. Ultimately, a more accurate understanding of the user's needs and pain points can lead to better user experiences, as well as improve marketing outcomes.

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Fütprint Integration Option with Adobe CIF

Additional user interactions also provide data points into hidden user segment networks.

Workflow Editor
Fütprint leverages AEM's rich workflow editor which allows you to write questions, change wording, or add/delete answer options. The questions and answer choices are yours to write, so their content can be geared towards product recommendations, lead scoring, sentiment analysis, or simply to drive awareness and conversion. This is done while maintaining published and unpublished versions. Creating sophisticated user paths is intuitive and changes can be published without help from a developer
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Adobe Commerce Integration Framework
Recommendations can be mapped through various workflow outcomes to products inside the Adobe Commerce Framework. Alternatively, PiSrc can work with you to create a recommendation model that matches user choices with the best products.
The result of each path down the Fütprint question tree is a highly personalized piece of content, tailored to the visitor. Site users complete a website questionnaire. The questionnaire can be saved, transferred from desktop to mobile, or shared with friends. Embedded analytics in Fütprint questionnaires help fine-tune your questionnaire to eliminate abandoned paths.
Product Recommendation
Fütprint integrates with CIF, allowing a product, variant, or personalized page to be the end result. Call-to-actions are also included here, encouraging the visitor to share their result via social or email, or get in touch with you to continue their tailored experience. Product attributes and descriptions in the CIF automatically provide detailed information.

PiSrc + Adobe Webinar Series

Personalization for Anonymous Users

Our Two-Part Webinar Series, co-hosted with Adobe goes into detail regarding methods of digital personalization for the anonymous user. Along with discussion of challenges, strategies, tools and more, we demonstrate how to build questionnaires to gain insight into this anonymous user base.

In Part I, we discuss building the Portrait of a User. There are three main types of users on your websites: known customers, unknown visitors, and anonymous users. Understanding the characteristics and differences between these types of users empowers your team to target them in a personalized manner. In this session we focus primarily on the anonymous user: one whose identity is unknown, but whose characteristics and website behaviors are available. We explore the opportunity that exists to personalize for the anonymous user through questionnaires and other technologies and techniques.

In Part II, we focus on creating the portrait of a user by building a questionnaire to reflect the potential behaviors and attributes of anonymous users. This voluntary and gamified approach helps form a clearer picture of the users' interests and objectives. We will walk through a practical questionnaire-builder on the content management platform Adobe Experience Manager (AEM), and demonstrate how you can equip your team to drive more conversions.

Adobe Partner
Adobe Experience Manager

Why Adobe?

The Adobe Marketing Cloud is a consistent leader in digital marketing platforms and technology. With its powerful and scalable stack, AEM enables organizations to build strong digital foundations that scale and allow for further innovation with personalization, machine learning and AI. PiSrc has a team of certified AEM architects and developers that focus on the Experience Platform, Target, Analytics, Campaign, Magento, Marketo and Assets.

As Adobe Partners, we help organizations through strategy, remediation, implementation and support.

Adobe Experience Manager

The PiSrc Difference

Our architects and developers are Adobe Certified Experts with real working knowledge of the platform's strengths and weaknesses. We deliver fast and intuitive implementations that actually work. We specialize in creating bespoke user experiences that go beyond traditional segmentation to target behaviors at an individual level.

Interested in a solution that is wicked fast, CDN compatible, SEO friendly, and immune to ad blocking technology? Reach out to learn more about what is possible, and ask us about our past projects today.
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