Fütprint creates and publishes dynamic questionnaires inside AEM. Rather than inferring visitor preferences from cookies or third-party data brokers, Fütprint asks directly. The result is first-party data, given with consent, that supports personalization without the regulatory exposure of broker-sourced segments. Through a simple drag-and-drop interface, authors design insightful questionnaires that can lead users to product recommendations and relevant content. A progress bar indicates how far users have come, and a share/save feature lets them continue where they've left off. Watch our demo below to see how you can get up and running in 10 minutes.
Questionnaires offer a light, voluntary and gamified way for users to communicate their interests and preferences. Every answered question allows for self-curated segmentations o users can define what's important to them. Executed correctly, questionnaire responses can improve relevancy and build customer awareness. This information can also be used to pre-populate default settings on forms, rank sort content listings, and provide other unique touch points for future interactions
Additional user interactions also provide data points into hidden user segment networks. PiSrc can work with you to leverage AI and Machine Learning by analyzing this data to tailor better user experiences, increase conversion, and provide lead scoring insight. Questions that relate to a user's lifestyle choices, attitudes, and social style affinities can further supplement your understanding to inform customer engagement guidance during interactions with sales, support, and customer service.
For organizations that prefer to infer intent from browsing behavior rather than structured questioning, PiSrc's Prism platform takes a complementary approach. As described in the From Chat to Customer Probability case study, Prism uses Bayesian network analysis to compute customer acquisition probability from observed page view sequences and historical conversion data, without requiring the visitor to answer any questions at all. The two methodologies can be combined: questionnaire responses feed into the probability model as explicit signals alongside the implicit behavioral data Prism collects passively.
Fütprint works in tandem with existing analytics to provide a fuller, more complete profile of a website visitor. Whereas analytics provide implicit clues based on user actions and website viewing patterns, Fütprint questionnaires allow for the user to provide explicit details of their interests and needs.
Supplementing analytics with questionnaires allows for deeper levels of engagement. Analytics can be used to improve the quality of questions, and questions can be used to validate assertions arising from analytics. Ultimately, a more accurate understanding of the user's needs and pain points can lead to better user experiences, as well as improve marketing outcomes.
Additional user interactions also provide data points into hidden user segment networks.
Our Two-Part Webinar Series, co-hosted with Adobe goes into detail regarding methods of digital personalization for the anonymous user. Along with discussion of challenges, strategies, tools and more, we demonstrate how to build questionnaires to gain insight into this anonymous user base.
In Part I, we discuss building the Portrait of a User. There are three main types of users on your websites: known customers, unknown visitors, and anonymous users. Understanding the characteristics and differences between these types of users empowers your team to target them in a personalized manner. In this session we focus primarily on the anonymous user: one whose identity is unknown, but whose characteristics and website behaviors are available. We explore the opportunity that exists to personalize for the anonymous user through questionnaires and other technologies and techniques.
In Part II, we focus on creating the portrait of a user by building a questionnaire to reflect the potential behaviors and attributes of anonymous users. This voluntary and gamified approach helps form a clearer picture of the users' interests and objectives. We will walk through a practical questionnaire-builder on the content management platform Adobe Experience Manager (AEM), and demonstrate how you can equip your team to drive more conversions.
The Adobe Marketing Cloud is a consistent leader in digital marketing platforms and technology. With its powerful and scalable stack, AEM enables organizations to build strong digital foundations that scale and allow for further innovation with personalization, machine learning and AI. PiSrc has a team of certified AEM architects and developers that focus on the Experience Platform, Target, Analytics, Campaign, Magento, Marketo and Assets.
As Adobe Partners, we help organizations through strategy, remediation, implementation and support.
Our architects and developers are Adobe Certified Experts with real working knowledge of the platform's strengths and weaknesses. We deliver fast and intuitive implementations that actually work. We specialize in creating bespoke user experiences that go beyond traditional segmentation to target behaviors at an individual level.
For solutions that are performant, CDN-compatible, SEO-friendly, and resilient to ad-blocking, contact us to discuss past projects and your requirements.
